Deconstructing the Marketing Tech Stack: What’s Critical & What’s Not
Can your company relate to one or many of these scenarios? If so, read on! We have a tool, but no one uses it. We have tools that seem to be working,...
Marketing and Sales Alignment (2)
The Next Gen Salesperson: How to Master the Demo
The New Sales Process & The End of the Test Drive Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure,...
Creating a Marketing Model for Sustainable Growth | Webinar Recap
Developing a marketing plan that sustains steady, consistent growth is imperative for your organization's success. Building a strategy that yields...
The Next Gen Salesperson: What to Expect in B2B Complex Sales
Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely...
No Elves Needed: Using Salesforce Campaigns to Build Your Holiday Card List
Client relationships are an incredibly valuable resource for businesses of any size, and the holidays are a perfect time to reach out with warm...
Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits
Quick Wins for the Last Quarter Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing...
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support
We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.
Marketing Metrics Play a Role in Marketing & Sales Alignment
I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which...