Marketing Metrics Play a Role in Marketing & Sales Alignment
I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which...
Marketing and Sales Alignment (3)
Aligning Sales, Marketing & Customer Service: What Not to Do
According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack...
Sales & Marketing Alignment – 4 Roadblocks to Inbound Sales Lead Follow-up & How to Get Past Them
When a tree falls in a forest and there is no one around to hear it... Marketing can generate hundreds or thousands of leads through brilliant...
A Beer & A Blog: A Conversation about Sales and Marketing Alignment
Marketing and sales have, in many organizations big and small, operated in silos. The web has brought them together, but it takes more than...
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...