Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...
Change and Innovation (4)
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
State of the Optics + Photonics Industry
The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...
Working From Home - Does the Innovation Process Suffer?
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos...
Marketing Success - 3 Mindsets and How to Make the Most of Them
'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...