Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Michele Nichols Thu, Mar 07, 2013
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos are all over the web, and everyone's talking about the fallout.
Many of the companies who work with us at PLS know we started to allow remote work as long ago as 2000. There are no air quotes when we say we're working at home. It's done to retain and support some of our key people, and to give them the space to create in the environment they need.
Here are some guidelines that have worked for us:
Our customers are all over the country and the world. Our ability to communicate and work effectively beyond the (ideal) face-to-face has improved with our ability to manage our own teams wherever they're working, be it here in Rochester, their homes, at times, or while traveling or at customer sites. We have better, more self-driven people for it, for sure.
What has worked for you?
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