Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Michele Nichols Wed, Jun 05, 2013
The business community of Rochester packed Geva Theatre last night to hear the founders of 12 start-ups pitch their concepts. These entrepreneurs are 12 weeks into the discovery process of the HTR LaunchPad program, exploring the viability of their products in their target markets. Nearly all had experienced dramatic shifts, or pivots, in their product offering, their target customer or their go-to-market plan.
Each founder was given 5 minutes on stage to tell their story.
The founder of myWriteMate learned that she loved to build, but the barriers presented a bigger challenge than she wanted to tackle. Her path now will be one of licensing rather than company building. Rather than blindly pursuing her original aim, she sought truth and was open to hearing competitive challenges and tough customer feedback. The result? She saved herself years of angst and wasted money.
Others, such as the founders of GradeSnap, entirely redefined their product offering to fill a void. After discovering that the market for their original concept was extremely small and inaccessible, the founders of GradeSnap decided to focus on an area where they really saw a need: recruiting.
You can read all the elevator pitches on the HTR LaunchPad Blog.
These founders were sharp, well rehearsed, and on message. Whether you're a seasoned business owner or fledgling entrepreneur, there are lessons to be learned from this event:
These start-ups and founders have a unique advantage: They're not so invested in status or being right that they ignore warning signs. They're open to bad news and fast to react.
How are you testing new ideas? Can your team hear the word "no" and run with it?
Learn how we help high tech businesses test viability early, or meet with us to discuss vetting your idea in the market.
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