Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Michele Nichols Mon, Jun 21, 2021
Employee engagement has been top of mind for business leaders for years and has only grown in importance after a year of most workers operating remotely. The topic made headlines with the WeWork CEO’s controversial comments recently at the Wall Street Journal’s Future of Everything Festival, stating that more engaged employees want to come back to the office. “Those who are least engaged are very comfortable working from home,” Sandeep Mathrani said. The debate about his comments shows how strongly many feel about the concept of engagement.
Aside from the engagement and work-from-home discussion, many changes in the workplace have made the issue even more important:
With a tight labor market and the huge cost of replacing an experienced employee, employee engagement is considered critical by most business leaders.
The immediate and hard costs are the easiest to measure: lower turnover and absenteeism, and higher productivity. The real opportunity in increasing employee engagement is customer experience, competitive advantage, profitability, and company valuation.
The employee engagement survey business is a $1 billion a year marketplace. So employees have been asked… a lot…. about how engaged they are. The important question is what comes next? A Conference Board survey found that among 80 of the most advanced users of engagement surveys, only half believe their executives know how to build a culture of engagement. Surveying employees is not a bad thing, but it can’t be the only thing.
An organizational culture that builds employee engagement requires:
These activities become even more critical if you are going through a period of change or growth. Post-acquisition culture issues can derail the best-laid plans.
We recently expanded our offerings in change management and internal communications and can help companies manage projects such as:
People were always the secret sauce - we can help with messaging, improve internal communications, develop and execute an effective roll-out plan, and support the training and integration of successful and lasting change and employee engagement.
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