SPIE Photonics West DEI Roundtable
Lessons Learned from Students, Candidates, Employees & Employers Introduction: I was proud to be asked to lead this roundtable discussion on a topic...
Business Insights (3)
Market Outlook for Advanced Manufacturing
Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023? In...
HubSpot's INBOUND 2022: 3 Smart Marketing Tips
The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
Rochester's Green Technology Movement
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100%...
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...
9 Ways to Leverage Culture to Strengthen Your Brand
Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business...
Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...