Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...
Business Insights (3)
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...
SPIE Photonics West DEI Roundtable
Lessons Learned from Students, Candidates, Employees & Employers Introduction: I was proud to be asked to lead this roundtable discussion on a topic...
Market Outlook for Advanced Manufacturing
Supply chain disruption, workforce shortages, market volatility, margin pressure—what else is ahead for advanced manufacturing in the US for 2023? In...
HubSpot's INBOUND 2022: 3 Smart Marketing Tips
The HubSpot INBOUND conference is always a great opportunity for marketers to learn about the latest trends and strategies from fellow marketing...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
Rochester's Green Technology Movement
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100%...
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...