Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...
Business Insights (2)
EOS (Entrepreneurial Operating System) Traction & Marketing Strategy
EOS and the Traction model have been making their way through entrepreneurial circles for years. It has staying power for a reason: it’s an operating...
AZO Marketing Podcast: Bridging the Marketing Strategy-Execution Gap
“Customer distrust is at an all-time low across sectors. And this isn’t marketing driven, but it is marketing’s problem – it’s a strategic problem.”...
State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Effective AI and Automation Techniques in Marketing
Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...