Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
Business Insights (5)
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an...
2019 Second Half Outlook for the Photonics & Manufacturing Markets
With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the...
Product Launch Guide & Communication Plan
Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...
5 Tips for Better Business Meetings
Whether virtual or in person, we’re spending our work lives in meetings that aren’t working. Research shows that 67% of meetings are ‘failures’, and...
Advanced Manufacturing: State of the Market at FABTECH
Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the...
Head Up Displays: Product Development from an Engineer’s Perspective
With the rapid advancements in head up display (HUD) technology in the automotive industry, the futuristic Hollywood depictions of holographic...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...