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A Lesson in the Value of Cross-Training

Could the absence of one key team member cause your sales or operations to grind to a stop?

At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and created a brand in some markets but are ready for the next stage of growth. This change is often triggered by new leadership, and in many cases, the next generation of leadership. They bring their own ideas to the business, such as new product launch, new marketing strategy, and interest in entering new markets.

From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.

“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are times when it is your right or even your obligation to turn down a customer’s request or to respectfully end the relationship altogether. The strength of your business is built on the nos as well as the yeses.

MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.

MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom solutions. But there are a few things you should consider up front.

MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out, there are five common mistakes that can derail the sale.

Here are our three biggest takeaways from 2015’s manufacturing customer interviews.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Our third, and final, step in the positioning strategy. 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Fromage Frenemies

Recently I was at my local mall’s food court waiting for a grilled cheese when I noticed that an employee dressed in the uniform of another food vendor was picking up an order from the register. I overheard their conversation and decided that these two employees were a step ahead of some business owners.

Our next step in the positioning strategy.

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Though the gentleman that rides a unicycle through my neighborhood isn’t wearing a Darth Vader costume like the guy in Portland, he has still captured my attention and my imagination. For over a year now, I have watched him practice his craft, up and down the country roads near my home, occasionally while juggling small objects. Though I don’t know what he does for a living, I like to imagine that he is a corporate VP who has taken up this bizarre hobby as a means of self-disciple – to reinforce the lessons in success that are a must for his business.