Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Business Insights (6)
Inspiring Innovation: Lessons from Light and Sound Interactive
Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and...
An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?
Trade Show Planning for Introverts Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from...
Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones
Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
Looking Back at XPONENTIAL 2017: UAV Market Trends and Implications
Last spring, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our...
Commercial Autonomous Aircraft Market: Three Lessons on Customer Research
In our last post, we discussed the growing interest in commercial applications for compact unmanned aircraft, or drones. Imaging, in particular,...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...