Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Business Insights (6)
Luminate Demo Day: The Latest in Optics and Photonics Development
Join us on Demo Day during the Xerox Rochester International Jazz Festival.
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...
Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation
FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Inspiring Innovation: Lessons from Light and Sound Interactive
Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and...
An Introvert's Point of View: How Do You Maximize Trade Show ROI When You're Not Exactly a Social Butterfly?
Trade Show Planning for Introverts Industry events such as trade shows and conferences are a great place to build sales opportunities and learn from...
Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...