Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and unmanned systems spanning over 20 different industries. In our second year of attendance at the show, we noticed significant shifts in the market makeup, exhibitor’s strategy, and the unmanned industry as a whole.
Last year’s conference showcased a great deal of unmanned automotive solutions, but this year’s show, while still featuring a mix of commercial and defense applications, was largely focused on solutions for airborne and marine applications. Remember the Transformers? One exhibitor even demonstrated a land-to-water unmanned vehicle.
The UAV market has, in one year’s time, experienced significant shifts:
The UAV market is full of uncertainty. As speed, agility and positioning will continue to be critical as market leaders emerge, standards are developed, and a regulatory environment takes shape.
Here are some standouts from the show:
A company that knows its why.
Demos front and center---this one, a land-to-water unmanned vehicle.
Now my team wants a mobile office like this.
Highlighting full supply chain capabilities.
Working with component and systems companies in or selling to the UAV markets, we’ve helped others navigate uncertainty and establish a value proposition in a rapidly changing market. The opportunity to enter this market is now, but how can you productize, launch and establish a reputation without industry standards or requirements? Here are a few of our suggestions:
Our positioning and product launch guides can help. Need to talk it through? Request a consultation.
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