Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Business Insights (8)
Beer & Blog: IP Considerations for Second-Stage Growth Companies
Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...
When Jury Duty Brings Your Business to a Standstill
A Lesson in the Value of Cross-Training Could the absence of one key team member cause your sales or operations to grind to a stop?
Driving Change Plans in Family-Owned Businesses
At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and...
Critical Decisions over the Course of a Tech Company’s Growth
From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.
5 Times It's OK to Fire a Customer
“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are...
Marketing Tip of the Week: Consider Growth Stage When Developing Your Marketing Strategy [Video]
MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.
Marketing Tip of the Week: Consider This Before Selling Custom Solutions [Video]
MTOTW #32: You’ve successfully launched a range of products and expanded into new markets, and you’ve decided your next step is offering custom...
Marketing Tip of the Week: Avoid These 5 Common Sales Mistakes [Video]
MTOTW #31: The majority of high tech buyers prefer to sell themselves on a purchase before contacting your salespeople. But once they do reach out,...