Our Blog

Explore. Discover. Engage

Business Insights (8)

ny-grant-opportunities.jpg

NYS Grant Opportunities to Stimulate Profitable Growth in High Tech

Achieve Your Business and Sales Goals Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve...

Read More
change-management.jpg

Three Keys to Successful Change Management: An Interview with Jim Knittel

Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition,...

Read More

Beer & Blog: Optics Industry Sales & Marketing Trends

Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...

Read More

Beer & Blog: IP Considerations for Second-Stage Growth Companies

Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...

Read More

When Jury Duty Brings Your Business to a Standstill

A Lesson in the Value of Cross-Training Could the absence of one key team member cause your sales or operations to grind to a stop?

Read More

Driving Change Plans in Family-Owned Businesses

At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and...

Read More

Critical Decisions over the Course of a Tech Company’s Growth

From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.

Read More

5 Times It's OK to Fire a Customer

“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are...

Read More

Marketing Tip of the Week: Consider Growth Stage When Developing Your Marketing Strategy [Video]

MTOTW #34: Your company’s lifecycle stage is an important driver of your marketing strategy.

Read More