Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
Could the absence of one key team member cause your sales or operations to grind to a stop?
Often the value of second stage tech companies is tied to subject matter expertise or relationships with a key sales person. In guiding these companies through the positioning process, we look to institutionalize their unique value proposition.
When we implement an inbound marketing strategy with new clients, we always take the time to talk through workflow processes. What happens when…
Both company positioning and marketing strategy have real business ramifications, especially if delivering on your brand promise strains one key resource.
Sometimes these conversations result in reallocation of responsibilities or a simple division of labor to spread additional work across multiple employees. But sometimes they lead to a very dangerous discovery—that there is one particular skillset that only one team member possesses. When this happens, we call it the "jury duty problem." (We’ve heard it called the "hit by a bus problem," but we like to remain a little less fatalistic in our office.)
It is seldom a good idea to have only one subject matter expert in your company. Redundancy, especially in manufacturing, is critical to maintaining workflow and output.
Company value tied to one person is not scalable.
In our own office, we have created redundancy in all of our necessary skillsets. Being a relatively small niche firm, it is crucial that we both hire and train to maintain this promise. When our clients need something, we have to be able to turn it around quickly. Whether it is Google Analytics and AdWords capability, HubSpot COS web building skills, graphic design, content writing or even patent writing, our staff has been designed with enough overlap that a jury duty summons doesn’t stop the clock on critical projects.
Need to overcome the jury duty problem? Consider implementing one or more of the steps we’ve taken:
Looking for a more robust perspective on your growth? Request a consult.
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
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