One Wheel, Four Wisdoms – Lessons from Unicycle Guy
Though the gentleman that rides a unicycle through my neighborhood isn’t wearing a Darth Vader costume like the guy in Portland, he has still...
Business Insights (10)
Marketing Tip of the Week: Start the Positioning Process with a Marketing Assessment [Video]
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you...
Marketing Tip of the Week: Don't Ignore This Email Type in Your Email Marketing Strategy [Video]
Companies who utilize email marketing programs generate 50% mores sales-ready leads. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: When to Outsource Your Marketing [Video]
There are many experienced outsource marketing firms that can provide other services your company may be in need of. Each week, we share a quick tip...
Marketing Tip of the Week: Delight Your Key Customers [Video]
After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship...
Marketing Tip of the Week: When to Write a Press Release [Video]
Are you feeling newsworthy about something? Consider a press release to increase visibility and crediblity. Each week, we share a quick tip for...
Medtech Conference Season — Differentiating Through Usability
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Marketing Tip of the Week: Pay Attention to Market Positioning [Video]
Give prospects a clear and compelling reason to approach you through differention. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Don't Fear Competitor Creepers on LinkedIn [Video]
Don't fear those competitor creepers wanting your prospect list - and here's why. Each week, we share a quick tip for marketing success on our...