Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...
Business Insights (12)
When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...
Medical Device Product Launch: How to Reach Today's Customer [VIDEO]
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device...
MedTech Takeaways: Changing Needs of Today’s Medical Device Customers
The MedTech Association’s Annual Meeting in Albany this week brought forth interesting insight as to how medical device companies can grow business...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers
PLS Launch Solutions President Michele Nichols will host a marketing short course and roundtable discussion at the 2014 Tucson Technical Workshop...
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...