Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
![Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]](https://www.launchteaminc.com/hubfs/LaunchTeam-Logo-1.png){kind=logo}
Listen to your customers' stories in order to capitalize on compliments.
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MTOTW #4: One of the most effective ways to get B2B customer testimonials is to ask when a compliment is given.
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Is there more you could be doing to improve customer experience with your company? Download our 10 Tips for Connecting with Customers to find out.
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...