Launch Team Inc. Marks 40 Years by Proving Reinvention Is the Real Competitive Advantage
Launch Team Inc. today marks 40 years since its founding in Rochester, New York, celebrating a milestone defined by evolving in the face of...
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product.
To kick off the series, Novatek President Amy Castronova and Launch Solutions President Michele Nichols sat down to discuss current market challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers.This month, Launch Solutions has teamed up with the documentation and training experts at Novatek Communications to bring you a series of blog posts with tips and best practices for medical device product launch.
Look for more posts on Medical Device Product Launch throughout the month!
And download our PR Roadmap Template to help plan your product launch content and promotion.
Winning Talent and Trust in 2026
The workforce has changed yet again. While "The Great Resignation" has passed, its impact continues to shape the way companies grow, hire, and retain...
Boosting ROI in Marketing Campaigns with Digital Asset Management
Utilize Launch Team’s Organizational Checklist for Brand Consistency and Streamlined Workflow How often do you find yourself or your team digging...