Seen & Heard at FABTECH: The Latest in Advanced Manufacturing
Updated 2026 FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event—and offers a fascinating and forward-looking...
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product.
To kick off the series, Novatek President Amy Castronova and Launch Solutions President Michele Nichols sat down to discuss current market challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers.This month, Launch Solutions has teamed up with the documentation and training experts at Novatek Communications to bring you a series of blog posts with tips and best practices for medical device product launch.
Look for more posts on Medical Device Product Launch throughout the month!
And download our PR Roadmap Template to help plan your product launch content and promotion.
2026 Q3 Industry Lookback & What to Prioritize in Q4
Updated October 2026 In Q2, companies were back in motion. In Q3, companies were focused on upgrading existing marketing and sales processes to meet...
Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...