Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device manufacturers rethink their go-to-market strategy. Content, customer engagement, and speed are all more important than ever when it comes to launching a new product.
To kick off the series, Novatek President Amy Castronova and Launch Solutions President Michele Nichols sat down to discuss current market challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers.This month, Launch Solutions has teamed up with the documentation and training experts at Novatek Communications to bring you a series of blog posts with tips and best practices for medical device product launch.
Look for more posts on Medical Device Product Launch throughout the month!
And download our PR Roadmap Template to help plan your product launch content and promotion.
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...