Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...
Business Insights (13)
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...
Content Marketing and Technical Content Development Tips
Challenges of Technical Content Development Because we work primarily with high tech companies whose differentiation is their technology, sometimes...
Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline
Fundraising is selling – but without a tangible product or service to offer to your customer.
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...
3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Marketing Wins: Stories from the Photonics West Roundtable
Our Marketing Roundtable session at Photonics West provided helpful insights into the kinds of marketing tactics that are working today. Here are...
Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...