Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers
PLS Launch Solutions President Michele Nichols will host a marketing short course and roundtable discussion at the 2014 Tucson Technical Workshop...
Business Insights (13)
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...
Content Marketing and Technical Content Development Tips
Challenges of Technical Content Development Because we work primarily with high tech companies whose differentiation is their technology, sometimes...
Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline
Fundraising is selling – but without a tangible product or service to offer to your customer.
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...