Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
1 min read
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the Chase Corporate Challenge at RIT, and some of us are gearing up for a full or half marathon.
I'm always trying to get more of the right things done. Lately I've been packing in TED Talks while at the gym, learning some business insights and drawing new correlations.
Some you may find useful:
- Simon Sinek, "How Great Leaders Inspire Action"
Sinek's book, Start With Why, is a can't miss, but if you only have 18 minutes, watch the TED Talk. Finding your "why" makes business decisions, priorities, and your marketing message clear.
- Amanda Palmer, "The Art of Asking"
Palmer, lead singer of the Dresden Dolls, raised $1.25M on Kickstarter as one of the first artists to give music away in exchange for a contribution. Many of the industries we serve are undergoing significant pivots, and there are lessons to be learned from the music industry here.
What are some TED Talks you've found particularly useful? How have you applied these lessons in your business or life?
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.