Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
1 min read
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the Chase Corporate Challenge at RIT, and some of us are gearing up for a full or half marathon.
I'm always trying to get more of the right things done. Lately I've been packing in TED Talks while at the gym, learning some business insights and drawing new correlations.
Some you may find useful:
- Simon Sinek, "How Great Leaders Inspire Action"
Sinek's book, Start With Why, is a can't miss, but if you only have 18 minutes, watch the TED Talk. Finding your "why" makes business decisions, priorities, and your marketing message clear.
- Amanda Palmer, "The Art of Asking"
Palmer, lead singer of the Dresden Dolls, raised $1.25M on Kickstarter as one of the first artists to give music away in exchange for a contribution. Many of the industries we serve are undergoing significant pivots, and there are lessons to be learned from the music industry here.
What are some TED Talks you've found particularly useful? How have you applied these lessons in your business or life?
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