3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Business Insights (14)
Marketing Wins: Stories from the Photonics West Roundtable
Our Marketing Roundtable session at Photonics West provided helpful insights into the kinds of marketing tactics that are working today. Here are...
Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...
Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE...