Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
Business Insights (14)
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...
Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE...
The Top 3 Sales Pipeline Leaks - And How to Repair Them
As good as our best intentions may be, most businesses experience leaks in their sales pipeline. Whether due to lack of understanding or poor...
Channel Marketing - Getting the Best Out of Channel Partners
Building a Sales Pipeline with Channel Partners The other day I was speaking with a client whose products are sold through direct and indirect sales...
Launch Solutions to Attend SPIE Defense, Security, and Sensing
PLS Launch Solutions to Attend SPIE DSS
