3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...
Business Insights (16)
B2B High Tech Marketing Budget Allocation For 2013
Tech Marketing Budgets & Trends Earlier this Fall, IDC released their 10th annual CMO Tech Marketing Benchmark Study, highlighting the budget...
Inbound Marketing -- Marketing People LOVE
Marketing People LOVE--Really? Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as...
A Case for Integrated Marketing
Inbound Marketing Takes Hold Having just returned from HubSpot’s #Inbound12 conference in Boston, participants, most of whom are inbound marketing...
Mental Biases that Derail B2B Marketing Strategy
Are Mental Biases Derailing Your Corporate Strategy? The presidential debate has spent a lot of airtime on something we businesspeople already know:...
In Quest for Qualified Sales Leads
Generate Qualified Sales Leads In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught...
PLS Launch Solutions & OptoIQ Announce Marketing In Photonics Blog
New Optics Marketing Blog OptoIQ, a leading digital media source for news and research in optics, photonics and imaging technologies, announces a new...
What's the Leader's Role in Marketing Success?
In our experience working with newly minted entrepreneurs to seasoned pros, the success of marketing strategy starts with company leaders. Good...
Elements of an Actionable Strategic Plan
In my recent blog post in the optics and photonics magazine OptoIQ, I cover a business strategy process and how to write a business plan your team...