Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Michele Nichols Wed, Jul 06, 2016
Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition, a new product launch, new market entry, or channel reorganization. External and internal communication in these times of change are key.
Jim Knittel, former director of learning and development at Bausch + Lomb and former director of organizational development at LeChase Construction, is an expert in change management. He has consulted with Ortho Clinical Diagnostics (OCD), leading initiatives that created lasting change during the company's time of turnaround and acquisition. Jim understands that change is integral to the health of any organization and can help them maintain a competitive edge in their industry.
We asked Jim for his best tips on navigating a company transition. In all industries, he says, there are three key components to ensuring successful change management: accountability, motivation, and rhythm.
Too often the issue with change strategy is that management implements the change but doesn't follow through with it personally. An advocate for the top-down approach, Jim suggests that the most effective way to ensure the acceptance of change is through management's reinforcement and accountability.
Remember:
The acceptance of change on an employee's part is often based on their motivation. Employees want to know how they are benefitting throughout the process. As Jim told us, these motivators will change based on the audience.
Sales Audience:
Non-Sales Audience:
Organizational change takes time, and it occurs in stages. Successful change is dependent on the implementation by leadership and acceptance by all other employees. Jim finds that placing accountability where it is most necessary helps the change progress.
Remember:
For more ways to ensure successful change management, see our other posts:
Successful Change Leadership, Without the Collateral Damage
Driving Change Plans in Family-Owned Businesses
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