Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close more deals. However, one of those instructions often undermines the other. Marketing budgets are often the first to experience cuts, and these cuts can feel self-defeating. Marketing creates sales, and a healthy marketing and sales pipeline is key to sustainable growth.
Making this argument may not change your Q4 reality, though. Instead, we offer some practical suggestions of marketing and sales activities to stop, and some to start, to meet your budget and sales targets.
If you must cut sales and marketing spend, consider:
Improve your sales in the last quarter with fast tactics like:
Check out our full 12-step checklist for cutting spend and improving sales by year's end.
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
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