Launch Team offers new AI and GEO Assessment
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close more deals. However, one of those instructions often undermines the other. Marketing budgets are often the first to experience cuts, and these cuts can feel self-defeating. Marketing creates sales, and a healthy marketing and sales pipeline is key to sustainable growth.
Making this argument may not change your Q4 reality, though. Instead, we offer some practical suggestions of marketing and sales activities to stop, and some to start, to meet your budget and sales targets.
If you must cut sales and marketing spend, consider:
Improve your sales in the last quarter with fast tactics like:
Check out our full 12-step checklist for cutting spend and improving sales by year's end.
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...
CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...