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Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec...
Product Launch (3)
Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel
Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...
Beer & Blog: Branding a New Product Category, with John Martin
John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace...
Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones
Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery...
How to Use Internal Communication to Avoid Common Product Launch Traps
New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech...
Better Internal Communication Prevents Product Launch Failure
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a...
Medical Device Product Launch: Barriers & Pathways to Telemedicine Adoption – A Case Study
Launch Team is collaborating with technical documentation and training company Novatek to explore marketing and product launch challenges in the...