Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Michele Nichols Tue, Nov 29, 2016
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a clear marketing plan, but there are other reasons, too. Improved internal communications can head off a number of these causes.
Poor internal communications impact not just the top line, but the bottom line as well. MRA, the Marketing Research Association, says that 10% of new product costs are wasted on offering features customers don’t value or appreciate, due to a lack of team alignment.
So how do you improve team alignment and internal communications?
Download our Product Launch Checklist, a helpful resource to keep your team on track.
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