Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...
Katie Steelman Thu, Feb 11, 2016
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
We recommend starting with major trade shows and press announcements, then connecting the rest of the dots. If you are launching to more than one distinct market, use a different colored marker or sticky note for each.
Download the Roadmap template and instructions to develop your product launch plan. Feel free to contact us with questions, or ask us for a free Roadmap Review when you're done.
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