40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.
![Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]](https://www.launchteaminc.com/hubfs/social-suggested-images/roadmap_Example.jpg)
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
We recommend starting with major trade shows and press announcements, then connecting the rest of the dots. If you are launching to more than one distinct market, use a different colored marker or sticky note for each.
Download the Roadmap template and instructions to develop your product launch plan. Feel free to contact us with questions, or ask us for a free Roadmap Review when you're done.
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Have a question or request for a future tip? Let us know.
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