Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
Katie Steelman Thu, Feb 11, 2016
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
We recommend starting with major trade shows and press announcements, then connecting the rest of the dots. If you are launching to more than one distinct market, use a different colored marker or sticky note for each.
Download the Roadmap template and instructions to develop your product launch plan. Feel free to contact us with questions, or ask us for a free Roadmap Review when you're done.
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
Have a question or request for a future tip? Let us know.
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
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