Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]

MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.

We recommend starting with major trade shows and press announcements, then connecting the rest of the dots. If you are launching to more than one distinct market, use a different colored marker or sticky note for each.

Download the Roadmap template and instructions to develop your product launch plan. Feel free to contact us with questions, or ask us for a free Roadmap Review when you're done.

Marketing Roadmap Planner  DOWNLOAD NOW

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.

Have a question or request for a future tip? Let us know.

Launch Team offers new AI and GEO Assessment

Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

Read More
Applying the 80/20 Strategy in Advanced Manufacturing

Applying the 80/20 Strategy in Advanced Manufacturing

Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

Read More
6 Apps to Help You Capture Leads at Trade Shows

6 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...

Read More