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Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
2 min read
Sarah Campagna Thu, Oct 19, 2023
Though it would be ideal to have a full six months to prepare for a product launch, this is not always a reality. Delays in funding, licensing, or product development challenges can put a product manager into a challenging situation where the window between product viability and revenue expectations is extremely narrow.
Below you will find a 12-week timeline for the marketing aspects of a “quick launch” product launch. There is no one-size-fits-all model for product launch. Some of these bullets may not be applicable for you and other necessary steps for your product launch specifically may be missing entirely. This post is focused mainly on marketing steps. If you want a more thorough document, download our Product Launch Checklist or request a consultation so you can ask about your specific situation.
Typically, we break product launch activities into the following categories: big picture, pre-launch prep, sales and channel partner readiness, launch and post launch, and break down by the 4 P's (price, product, promotion, place) within each category. But if you’re trying to pull off a product launch in 3 months, let’s start with the basics:
If this list feels overwhelming, you may want to consider a partner to support you in your product launch efforts. Product launch is an intense commitment for a relatively short period of time and companies often do not have the resources to devote to a product launch while maintaining marketing efforts for the rest of the company.
In addition, execution of an ongoing marketing campaign for a new product increases the workload for your existing marketing team. If you're in need of a marketing partner, take a look at our Industries Served page to see if Launch Team may be the right fit for you. And even if we aren't, feel free to download our more extensive Product Launch Plan and Strategy Guide:
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