Medical Device Product Launch: Ensuring Customer Engagement in Telemedicine
In our annual deep-dive into the medical device industry, Launch Team collaborates with Novatek, which provides documentation and training services...
Client Relations (2)
Social Media Strategy: Why You Shouldn't Just Talk About Your Company
You know that guy at the party who is having a one-way conversation? Here's how to avoid being that guy.
Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...
Brand Management — Why Your Company Should Be Monitoring Social Media
The Need for Brand Monitoring We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which...
5 Times It's OK to Fire a Customer
“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are...
Marketing Tip of the Week: Top 3 Takeaways from Customer Interviews [Video]
Here are our three biggest takeaways from 2015’s manufacturing customer interviews. Each week, we share a quick tip for marketing success on our...
Marketing Tip of the Week: Delight Your Key Customers [Video]
After you've attracted, converted, and closed customers, the final step is to delight them. Learn here how to maintain that positive relationship...
Marketing Tip of the Week: Marketing Retainer Readiness [Video]
Marketing retainers provide 25 to 30% more bang for your buck compared to project-based work, but they aren't for everyone. Is your team retainer...