Marketing Tip of the Week: Getting B2B Customer Testimonials [Video]
Listen to your customers' stories in order to capitalize on compliments. Each week, we share a quick tip for marketing success on our YouTube and...
Client Relations (3)
Marketing Tip of the Week: Follow Up with Trade Show Leads [Video]
Too often, CEO's and salespeople return from a show and don't follow up with new leads. So before your next show: make a game plan. Each week, we...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
Channel Marketing - Getting the Best Out of Channel Partners
Building a Sales Pipeline with Channel Partners The other day I was speaking with a client whose products are sold through direct and indirect sales...
