Seeking the Optimum High Tech B2B Marketing Mix
How Do Benchmark High Tech Companies Allocate their Marketing Budgets? In recent B2B Marketing Mix studies from Forrester, IDC, and others we can see...
Marketing Mix (5)
B2B Marketing Mix - How Inbound Marketing Fits
Last week in a press release, we announced signing an agreement with HubSpot, Inc., to resell their online marketing software platform and provide...
Marketing ROI - How to Tell if Your Email Marketing is Working
Does email marketing still work? It's a recurring question we hear from our customers and the short answer is YES, if done well. An effective email...
Social Media's role in B2B Marketing
How are B2B companies using social media? Wondering what the “cool kids” are doing? Wondering how social media really relates to your business?...
Welcome to Our Position! - A B2B Marketing Resource Blog
Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the...