Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Increasing qualified leads through an integrated marketing mix
Everybody wants to increase profits and sales, and to do that, you need to reach more of the right people. Learn from Michele Nichols Gleber and John Veckerelli of PLS Launch Solutions what works for companies like yours. PLS provides marketing for optics companies here in the New York Photonics Cluster and nationally, and will share best practices, common traps and how to avoid them, all geared to you and the customers you serve.
Agenda
- 4:30-5:30 Networking
- 5:30-6:00 Presentation: Increasing Qualified Leads
- 6:00-6:30 Q&A/Roundtable discussion
Location
PLS Launch Solutions
252 Plymouth Ave South
Rochester, NY 14608
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.