Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Marketing Mix (2)
15 Signs Your Marketing Strategies are Old-School
Typewriters, boom boxes, floppy disks. What we thought would never be replaced, well, have been. Technology and media are constantly changing, and...
Marketing Tip of the Week: 7 Tips for Better Business Videos [Video]
MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can...
Marketing Tip of the Week: Use the Marketing Roadmap to Plan Your Product Launch [Video]
MTOTW #37: We use our Marketing Roadmap with clients to help them plan the various marketing activities involved in a new product launch.
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...
Marketing Budget Planning — 8 Things We’re Budgeting for in 2016
When I sit down to develop my marketing budget for the coming year, I begin by looking at what worked and what didn’t during the past year. I review...
Marketing Tip of the Week: Diversify Your Marketing Mix [Video]
Buyers are researching your company before ever communicating with your team. Each week, we share a quick tip for marketing success on our YouTube...
The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...