Welcome to Our Position! - A B2B Marketing Resource Blog

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:

  • Expand markets
  • Reposition in an existing market
  • Expand sales channels
  • Launch a new product or service
  • Merge or acquire, and create a unified brand for the new entity

We’re developing new techniques every day for growing sales, so check back for ideas, both cutting edge and tried-and-true. Better yet, subscribe to our blog and get notified of new posts.

Launch Team offers new AI and GEO Assessment

Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

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Applying the 80/20 Strategy in Advanced Manufacturing

Applying the 80/20 Strategy in Advanced Manufacturing

Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

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6 Apps to Help You Capture Leads at Trade Shows

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CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...

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