Welcome to Our Position! - A B2B Marketing Resource Blog

Michele Nichols Fri, Mar 11, 2011

Business Insights Marketing Mix Marketing Strategy

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:

  • Expand markets
  • Reposition in an existing market
  • Expand sales channels
  • Launch a new product or service
  • Merge or acquire, and create a unified brand for the new entity

We’re developing new techniques every day for growing sales, so check back for ideas, both cutting edge and tried-and-true. Better yet, subscribe to our blog and get notified of new posts.
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency

Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency

Preethi Mangadu: Thu, May 07, 2026

B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...

Marketing Strategy Fractional CMO
Read More
Building Your Marketing Team: When to Choose a B2B Marketing Agency

Building Your Marketing Team: When to Choose a B2B Marketing Agency

Michele Nichols: Fri, May 01, 2026

Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...

Marketing Strategy
Read More
Q1 Industry Lookback, and How to Capitalize in Q2

Q1 Industry Lookback, and How to Capitalize in Q2

Michele Nichols: Tue, Apr 28, 2026

“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...

Business Insights Marketing Strategy
Read More