Welcome to Our Position! - A B2B Marketing Resource Blog

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:

  • Expand markets
  • Reposition in an existing market
  • Expand sales channels
  • Launch a new product or service
  • Merge or acquire, and create a unified brand for the new entity

We’re developing new techniques every day for growing sales, so check back for ideas, both cutting edge and tried-and-true. Better yet, subscribe to our blog and get notified of new posts.

Building Brand Awareness in 2025

Building Brand Awareness in 2025

Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...

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2025 Product Launch Trends and Challenges

2025 Product Launch Trends and Challenges

Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...

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Marketing KPIs & Benchmarks for 2025

Marketing KPIs & Benchmarks for 2025

We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...

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