Welcome to Our Position! - A B2B Marketing Resource Blog

Michele Nichols Fri, Mar 11, 2011

Business Insights Marketing Mix Marketing Strategy

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the same. Look for lessons learned over years of working with companies of every size, in industries from high tech to optics. Their common denominators? B2B companies selling complex products or services, and a mission to:

Expand markets
Reposition in an existing market
Expand sales channels
Launch a new product or service
Merge or acquire, and create a unified brand for the new entity

We’re developing new techniques every day for growing sales, so check back for ideas, both cutting edge and tried-and-true. Better yet, subscribe to our blog and get notified of new posts.

Get Ahead with Grant Opportunities for Optics & Photonics

Aimee Schenck: Fri, May 02, 2025

Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...