5 Questions to Answer for Effective Content Marketing
What is Quality Content? There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify...
Lead Generation (4)
B2B Marketing Strategy – HubSpot Marketing Benchmarks in Focus
Content Drives Website Traffic & Generates Qualified Sales Leads Recently, HubSpot released their marketing benchmark report compiled from results of...
In Quest for Qualified Sales Leads
Generate Qualified Sales Leads In a recently released Marketing Sherpa benchmark report on Lead Generation, two charts in the report excerpt caught...
Sales Pipeline - What's behind the B2B deal size decline?
Sales Pipeline Under Pressure? In a recent MarketingSherpa research article, we learn that the average deal size for B2B companies declined in 2011...