Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...
Lead Generation (3)
Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages
What is a landing page? A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad,...
Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
SPIE Optics + Photonics Sales Lead Survey Results
Generating Qualified Sales Leads at Trade Shows In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in...
Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE...
The Top 3 Sales Pipeline Leaks - And How to Repair Them
As good as our best intentions may be, most businesses experience leaks in their sales pipeline. Whether due to lack of understanding or poor...
Launch Solutions to Attend SPIE Defense, Security, and Sensing
PLS Launch Solutions to Attend SPIE DSS
Tradeshow Marketing - Best practices for tradeshow lead follow-up
Conversations to Conversions Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you...