Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Mike Holihan Fri, Aug 09, 2019
With more than half of 2019 behind us, we wanted to take pause and perform a status check on the markets we serve. It's important to understand the state of the market before we begin to plan for 2020 internally and for our clients. Here's a summary at a glance.
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Worldwide semiconductor outlook, down from all-time high of US$468.8B. (Modest growth predicted in 2020.) |
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US Optics market growth overall |
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Global photonics market by 2024, at CAGR of 8.5% |
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2018 laser sales - big 4, driven by industrial lasers and consumer electronics |
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CAGR global laser growth |
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CAGR LiDAR growth. |
Opportunities | Challenges |
Optics moved from art to science - now marketing & sales must follow |
Supply chain disconnect: optics industry will need to play by the rules of other suppliers |
Decades of "job shops" and "order taking" mentality - slow move from legacy approaches |
High photonics growth potential; market consolidation and emerging competitors |
Optics companies are flocking to serve the defense market |
Japanese and European-driven marketing doesn't always resonate with US market |
Catalog is a tremendous opportunity for OEM work in the US |
Companies struggling to differentiate themselves outside of a price war |
Major consolidation and aging ownership |
Limited brand reputation and market share in US |
Widespread shifts in the market were rampant this year and we will feel the effects as we enter 2020. Tariff increases and trade wars, fears of recessions, and changes in the buyer expectations have certainly made waves. Topping our list of trends are:
What are you seeing in your markets?
Drop us a line and let us know. We're helping our clients navigate these challenges and more through marketing, sales and product strategies.
References:
https://www.wsts.org/76/Recent-News-Release
https://www.photonics.com/Articles/Building_the_Next-Generation_Optics_Workforce/a63600
https://www.marketwatch.com/press-release/photonics-market-to-touch-us-78482-billion-by-2024-2018-09-09
https://www.laserfocusworld.com/lasers-sources/article/16555260/annual-laser-market-review-forecast-lasers-enabling-lasers
https://www2.deloitte.com/global/en/pages/manufacturing/articles/global-a-and-d-outlook.html
https://www.strategyand.pwc.com/trend/2018-defense
We are a multi-dimensional, highly focused marketing firm that has helped companies in technical and engineering-driven industries succeed. We've been doing this for over 30 years, increasing and improving our offerings along the way. Our team's backgrounds include optics, chemistry, biology paired with a core business and marketing focus. This allows our team a unique understanding of your business, the decision makers you work with, and the engineers who will evaluate your solution.
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