Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Michele Nichols Fri, Mar 20, 2020
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has become a trope…and the scourge of every leader.
These, my friends, are not ordinary times.
Isolated and flooded by conflicting external communications, employees are struggling to maintain calm, much less productivity.
It is our responsibility as leaders to:
People tend to fill in the gaps with their own story, so the better we are able to establish internal communications, the more employees can respond appropriately.
Change is scary. Whether you are enduring rapid moves to remote workplaces, potential restructuring or layoffs, or mergers and acquisitions, there will always be fear of change. Here’s what’s working for the companies we support:
Harvard Business Review’s management tip of the day is often helpful for setting the tone for leadership messaging. Need to set strategy for internal communications or setting key messages? Get a communications platform in place or just need help executing on videos, social and email? Set up a consult.
We are a multi-dimensional, highly focused marketing firm that has helped companies in technical and engineering-driven industries succeed. We've been doing this for over 30 years, increasing and improving our offerings along the way. Our team's backgrounds include optics, chemistry, biology paired with a core business and marketing focus. This allows our team a unique understanding of your business, the decision makers you work with, and the engineers who will evaluate your solution.
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