Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of product launch planning, there are a lot of moving pieces and business ramifications. As the launch date approaches, the activity increases, making it easy to overlook something or cut corners. Keeping track of who is responsible for what and when it must be done challenges even the most organized professionals. Many business leaders find it is in their best interest to seek external support to help organize and execute key activities.
According to the Corporate Executive Board, the top three challenges that impede a successful product launch include:
Product launch teams are comprised of people from broad disciplines including engineering, marketing, sales, supply chain, and customer support. Shifting from product development to product launch can complicate who owns what and when it needs to be done.
Often the product launch plan is captured in a high-level product development plan; however to get it right, a separate, more detailed launch plan is best.
For example:
Launch to channel partners (if you sell through channels), train, provide sales tools and collateral and communicate process and support.
This is the stage where all your planning and preparation come together. From press releases and web pages going live to the public unveiling of the product, often at a trade show or other industry event. Months worth of hard work is set in motion. You're now able to step back and observe, ensuring that everything goes smoothly—and making necessary adjustments if it doesn't. You can also start watching for an initial positive or negative reaction to the launch. And don't forget to enjoy it!
Use early customer successes to capture momentum. Gather testimonials to use in marketing initiatives, and encourage positive social media engagement, reviews, and word-of-mouth referrals.
We are a multi-dimensional, highly focused marketing firm that has helped companies in technical and engineering-driven industries succeed. We've been doing this for over 30 years, increasing and improving our offerings along the way. Our team's backgrounds include optics, chemistry, biology paired with a core business and marketing focus. This allows our team a unique understanding of your business, the decision-makers you work with, and the engineers who will evaluate your solution.
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...