Your company might have a killer marketing strategy, but can you prove it? Establishing a baseline of critical KPIs, or Key Performance Indicators, can help you measure the effectiveness of your sales and marketing.
By gaining insight on how your marketing programs are performing, you can make more educated decisions on future goals and areas to optimize. Are you attracting a lot of traffic to your website, but not converting visitors to leads? Are your trade shows providing the ROI you need to justify the expense? Use our simple worksheet to view the marketing metrics that matter most and start to track your most important marketing metrics such as: