Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Sarah Campagna Fri, Jul 14, 2017
There’s no doubt that inbound marketing strategies are critical to the success of today’s businesses. However, traditional outbound strategies can still play a role in capturing your audience’s attention.
B2B companies can drive buyer awareness and action with print advertising in highly targeted industry publications, but without good design, ads can go unnoticed.
The Launch team reviewed several ads in a recent issue of Laser Focus World magazine and graded each based on design and effectiveness. Read on to learn which ads stood out for our team, which fell short, and how you can improve ad design for your brand.
Grade: A
What’s Right:
What’s Wrong:
Grade: B-
What’s Right:
What’s Wrong:
Yes, Size Matters
Grade: C (as a full page ad, this would be a solid A-)
What’s Right:
What’s Wrong:
Altering the design to fit the chosen ad size would have required minimal effort and retained the positives of the ad.
Grade: D
What’s Right:
What’s Wrong:
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