Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger, customer...
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers
Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...
Email Marketing Trends in 2026: What B2B Marketers Need to Know
TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part of a...
State of Quantum 2026
Key Takeaways: Quantum computing (QC) is advancing from research into early commercial applications, with promising use cases in drug discovery,...
Launch Team Inc. Named a 2026 RBJ Elevating Women Award Winner
We're proud to share that Launch Team has been recognized as a 2026 Rochester Business Journal Elevating Women award winner.
Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact....
2026 Q2 Industry Lookback & What to Prioritize in Q3
One thing is becoming clear: companies are back in motion. After several years of cautious decision-making due to geopolitical changes, the pandemic,...