20 Sales Stats to Boost Your 2024 Sales Game
In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats...
Designing a Sales and Marketing Strategy
Takeaways from the Luminate Photonics Accelerator
Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...
Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
Sales and Marketing Strategy in an Election Year
Launch Team has worked to help companies grow for nearly 40 years—more than a few election cycles. I promise—this isn’t a political rant but a...
Why Brand Development is Necessary for Product Launch
Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it...
Product Launch KPIs: Milestones & Metrics for Success
Updated on 6/5/24 How to Hit Your Product Launch Targets New product launches have gotten more challenging in recent years, especially as teams work...
Case Study: Fueling Change in the IT Department of a Utility Company
How can the technology department of a utility company become a driver of change in the organization? The energy utility industry is long-tenured,...