Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
Sales and Marketing Strategy in an Election Year
Launch Team has worked to help companies grow for nearly 40 years—more than a few election cycles. I promise—this isn’t a political rant but a...
Why Brand Development is Necessary for Product Launch
Launching a company or product is an exciting endeavor. You’ve developed a solution to an unfulfilled consumer need, and you’re ready to share it...
Product Launch KPIs: Milestones & Metrics for Success
Updated on 6/5/24 How to Hit Your Product Launch Targets New product launches have gotten more challenging in recent years, especially as teams work...
Case Study: Fueling Change in the IT Department of a Utility Company
How can the technology department of a utility company become a driver of change in the organization? The energy utility industry is long-tenured,...
Trade Show Planning: What to Order for Your Booth, When
Sooner is better when it comes to ordering booth parts.
Agile Methodology's Role in Change Management
The agile manifesto is 20 years old, but it’s more relevant today than ever. Far beyond software development, teams in various industries are...
Trade Show Tips: A Packing List
Trade Show Prep In optics and photonics and some of the other highly-targeted industries we serve, trade shows remain one of the most successful ways...