FAQ: Product Development and Product Launch
Product development is an important entryway into new markets and new opportunities. From R&D to product launch to portfolio management, a lot of...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (July 30, 2024) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
4 Ways to Approach 2025 Strategic Planning
For many, late summer is the time for strategic planning. This year may be particularly challenging, as many companies took a 'wait and see' approach...
B2B Technical Sales FAQs
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and...
Designing a Sales and Marketing Strategy
Takeaways from the Luminate Photonics Accelerator
Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
Sales and Marketing Strategy in an Election Year
Launch Team has worked to help companies grow for nearly 40 years—more than a few election cycles. I promise—this isn’t a political rant but a...