AI in Industrial B2B Companies Right Now
Every other headline is AI and, despite the hype, your competitors are already realizing productivity gains from AI. In most B2B technology...
FAQ: Product Development and Product Launch
Product development is an important entryway into new markets and new opportunities. From R&D to product launch to portfolio management, a lot of...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (July 30, 2024) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
4 Ways to Approach 2025 Strategic Planning
For many, late summer is the time for strategic planning. This year may be particularly challenging, as many companies took a 'wait and see' approach...
B2B Technical Sales FAQs
Launch hosted a series of sales training workshops with customer service and engineers who have a hand in sales. Together, we discussed tips for...
PR Tips for Medical Device Product Launch
This is a new, trust-based economy. As advertising effectiveness decreases, the value of articles and other quality content increases. Fresh and...
20 Sales Stats to Boost Your 2024 Sales Game
In our planning and strategy sessions, we always center the conversation around data-driven decision making. So, we decided to dig up 20 sales stats...
Designing a Sales and Marketing Strategy
Takeaways from the Luminate Photonics Accelerator
Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...