A Fractional CMO to Manage Change & Grow Your Business
Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth....
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up. To achieve a...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Effective AI and Automation Techniques in Marketing
Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...