Smart Moves for Trade Shows 2023/2024
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year...
A Fractional CMO to Manage Change & Grow Your Business
Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth....
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up. To achieve a...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Effective AI and Automation Techniques in Marketing
Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...
Improving International Product Launch and Sales Through Distributors
Rewards and Risks of Channel Selling What's your channel strategy for international sales? Does it involve one-size-fits-all rep training and...