State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
Smart Moves for Trade Shows 2023/2024
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year...
A Fractional CMO to Manage Change & Grow Your Business
Most B2B technology companies have no shortage of demand but lack a robust sales and marketing presence to seize the opportunity for growth....
Medical Device Product Launch: 4 Critical Planning Steps
Four top challenges faced by a new medical device product launch team include planning, communications, implementation, and follow-up. To achieve a...
The Automation Imperative: Debunking Misconceptions in Advanced Manufacturing
Automation and digital transformation are the next revolution in productivity. This is driven by a severe shortage of skilled labor and supply chain...
Managing Change in the Energy Industry
Integrating renewables into energy frameworks. Outdated energy infrastructures with increasing energy demands. Ever-changing regulations and...
Effective AI and Automation Techniques in Marketing
Artificial Intelligence (AI) and Automation have become buzzwords in recent years, and for a valid reason. These advanced technologies are...
Measuring Change: KPIs for Change Management
Appropriate change management and internal communications are critical to the success of your change plan, whether that’s driven by: Digital...