The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
What Does Good Internal Communication Look Like in a Hybrid Environment?
There is no new normal. Every company we work with is experimenting with work modes, fully back in office, remote, and hybrid work environments. A...
Delivering an Exceptional Omnichannel Customer Experience
The pandemic forced most organizations to adapt and add additional sales, marketing, and service tactics to meet the needs of a remote world. Coming...
Rochester's Green Technology Movement
New York’s Climate Act, the nation's most ambitious clean energy initiative to date, challenges industries and communities to reach 100%...
Culture and Brand Building Q&A – Webinar with AZO
With workforce shortages hampering many companies’ growth and changing customer expectations, culture and brand are more important than ever. Strong...
Gamification: A New Way of Engaging Employees
In a world of ever-shorter attention spans and the scarcity of labor, gamification can offer a way to attract, engage, and motivate your team....
Change is Coming: The Role of Executives in Change Management
“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become...
Measuring the Value of Your Brand and Culture in B2B
The organizational culture that you establish may be your most valuable asset and the key to your growth. Although culture and brand are both thought...
9 Ways to Leverage Culture to Strengthen Your Brand
Is your culture a true competitive advantage? In today's market, with little opportunity for face-to-face relationship building, your business...