The Social Dilemma: Impact of Social Media in B2B
B2B marketing and sales are changing fast, and while experience matters, we need to keep up with the latest. Launch Team uses a mix of formal and...
Email Marketing in 2024: Updates That Will Affect You
New email updates are here and will take affect on February 1, 2024. Want to understand what is changing and how it might affect you? Keep reading!
Product Launch Planning with the Marketing Roadmap
Over the past several months, we’ve done some research into what companies identify as their biggest challenge when planning marketing activities for...
Photonics West Prep: A Conversation with SPIE's Jeff Nichols
Contrary to belief, Photonics West is not just a six-day show featuring the best in optics and photonics research and technology but a months-long...
Change Management in Utilities
The energy and utility industry is faced with a lot of change: renewables, microgrids, IIoT, and automation. Climate change is driving unpredictable...
AZO Marketing Podcast: Bridging the Marketing Strategy-Execution Gap
“Customer distrust is at an all-time low across sectors. And this isn’t marketing driven, but it is marketing’s problem – it’s a strategic problem.”...
How to Launch a Product Quickly: What to do When You Don't Have Enough Time
Though it would be ideal to have a full six months to prepare for a product launch, this is not always a reality. Delays in funding, licensing, or...
State of the Optics & Photonics Industry: SPIE Summit Debrief
Optics, Photonics, Quantum and Energy Industry Updates This past week, 150 leaders of photonics company leaders met with government agency leaders to...
Smart Moves for Trade Shows 2023/2024
Fabtech 2023 kicks off the season with one of the earliest major tradeshows for manufacturers. This 45,000-attendee show alternates cities each year...