Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
3 min read
Alex Ormond Fri, Aug 16, 2019
In a vast sea of marketing automation (MA) platforms, it’s hard to pick the right tool – let alone fully understand what you’re even getting from your tool. And let’s be honest, every tool has email marketing and at the right paid level some type of automation, so what else should you be looking for when evaluating MA platforms? While our team is platform agnostic and works in powerful tools like HubSpot, Pardot, and Marketing Cloud, this blog post will dig into a few key features SharpSpring has to offer and why we feel they are valuable!
The number one reason marketers look into a tool like this is to help nurture leads. Some of the marketing automation tools available focus heavily on automating your email nurture process, which is great in helping you optimize efficiency and results. But, if you’re utilizing an inbound strategy, you still need a way to generate those leads you want to nurture. SharpSpring offers tools to aid in lead generation – from attraction to lead capture.
It’s beneficial to have these tools and your marketing email platform in the same system, because it provides deeper insights and more opportunities for personalization and segmentation.
If you’re not using a CRM, you’ll find that SharpSpring can help you take that next step in one tool. In addition to organization and access to valuable insights, using a CRM in a MA platform affords you the opportunity to enhance your sales process. These are a few of my favorite tools in SharpSpring that can help.
SharpSpring is not built as a silo. If you already have a CRM with a kick-butt sales process, you can easily integrate your two technologies.
Pro Tip: If you’re used to “speaking” Salesforce, the tool’s features will seem very intuitive.
As modern marketers, we are required more than ever to track and prove ROI on marketing programs. SharpSpring’s analytics tool can help you prove the success of your campaigns and even help you understand how the technology is helping you improve ROI. Here are the few areas you can easily report on:
This is likely the first concern for most small to medium businesses considering a marketing automation tool. The price of the SharpSpring platform is moderately lower than some other top tools on the market, especially considering what tools are offered. Additionally, partnering with a certified agency partner, like Launch Team, gives you access to even better pricing structures. The best part? Because you’re still using a powerful tool, you’re not sacrificing quality or functionality, and you’re getting the continued support of a qualified agency.
Surely, there are features we haven’t mentioned here. However, these are a few areas that we find worth investigating when evaluating marketing automation technology.
Now that you got the scoop on SharpSpring, we’d love to help you take the next steps in your technology research. Take the path that makes the most sense for you!
We are a multi-dimensional, highly focused marketing firm that has helped companies in technical and engineering-driven industries succeed. We've been doing this for over 30 years, increasing and improving our offerings along the way. Our team's backgrounds include optics, chemistry, biology paired with a core business and marketing focus. This allows our team a unique understanding of your business, the decision makers you work with, and the engineers who will evaluate your solution.
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