Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
2 min read
Michele Nichols Mon, Jan 18, 2021
I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit in adapting to challenging circumstances. The hard news: your team members are now in danger of burnout. As leaders, it is our job to provide the structure and tools to help them prioritize and focus on the year ahead.
Burnout has real costs. Not just to the individual, but to the company—in productivity, turnover, time to market, and profitability.
When stressed or overcommitted, many people take a shotgun approach or work in a silo, both of which can cause cross-department disconnects, rework, or lack of adoption across the organization.
We all did what was necessary in the emergence of the pandemic. We over-communicated, stood up new tools and platforms, doubled-down on marketing tactics, rolled up our sleeves and got in the weeds. Now that we’re settling in, here are some areas that could benefit from a return to simplicity.
We all did what we had to do to get through COVID-19, but it's important to re-establish your priorities and create simplicity to avoid burnout in employees.
Interested in what others are doing to maximize profitability and support their people?
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