2021 Product Launches: 5 Tactics That Can Replace Trade Shows
With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling,...
Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and...
Leadership’s Commitment to Simplicity: A Priority for 2021
I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit...
Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...
2020 Standout Successes: Product Launch and Brand Transition
Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large,...
Hubspot Inbound 2020: A C-Level Perspective
HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to...
Launch Team, Inc. Now a Platinum HubSpot Partner
Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
FABTECH Canceled: Advanced Manufacturing Market Outlook 2020
It's hard to imagine that we will be missing FABTECH 2020 this year, among many other cancelled trade shows. Last year, leading up to FABTECH 2019,...