Embracing Digital Marketing for Engineering-Based Companies
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the...
Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
3 Things to Consider When Creating Personalized Marketing Messages
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization...
Increase CRM Usage & Sales Team Motivation with Sales Gamification
Gamification has some proven benefits to increasing customer engagement, but what can it do for your sales team? In many industries, risk aversion...
Celebrating Our 35th Anniversary
Michele Nichols, President of Launch Team, reflects on the company's growth and success on its 35th Anniversary while looking forward to future...
2021 Product Launches: 5 Tactics That Can Replace Trade Shows
With so many product launch timelines tied to trade shows, it’s a good time to step back and consider how to add an element of excitement, unveiling,...
Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and...
Leadership’s Commitment to Simplicity: A Priority for 2021
I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit...
Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...